Browsing Междууниверситетско списание "Икономика 21" by Author "STOYANOV, Mihal"
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CHARACTERISTIC FEATURES OF LOW-COST AIRLINES AND THEIR DEVELOPMENT IN EUROPE
STOYANOV, Mihal (АИ "Ценов", 2015)Air passenger transport is essential for society and economy. This article examines the development of the low-cost carriers market in Europe and the specific characteristics of low-cost airlines, which distinguish these ... -
ON THE UNEXHAUSTED POTENTIAL OF CLASSICAL ADVERTISING MEDIA
STOYANOV, Mihal (АИ "Ценов", 2012)The present article reviews the nature, significance, characteristics and state of the use of advertising brochure as an information tool of exchange agents in retail trading with consumer goods. The strategy for achieving ...