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A CREATIVE APPROACH TO CONCEPTUALIZING AND INTEGRATING TOURIST PRODUCTS/BRANDS
(АИ "Ценов", 2014)
The scope of this paper is to approach creativity in conceptualization, designing and marketing of tourist products. Special attention is paid to the relation “Tourist potential of a region – tourist attractors – tourist ...
A HOLISTIC APPROACH TO REGIONAL BUSINESS DEVELOPMENT
(АИ "Ценов", 2016)
The article is outlining the problems and the need for alternative
(also called diagonal) approach in the development process of the regions and in particular оn their business spheres. In this regard the first part ...
A HOLISTIC APPROACH TO REGIONAL BUSINESS DEVELOPMENT
(АИ "Ценов", 2016)
The article is outlining the problems and the need for alternative
(also called diagonal) approach in the development process of the regions and in
particular оn their business spheres. In this regard the first part ...