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МЕМ, БРАНД И ПОП-КУЛТУРА
(АИ "Ценов", 2015)
Като социално животно човекът проявява изключителна
склонност към имитация, което е заложeно в животинското у него, но в по-голяма степен в културното. Затова текстът прави кратък обзор на теорията за мемите на Р. Докинс, ...
The Role Of Internet Resources And Social Media In The Strategic Development Of Tourism
(Tsenov Publishing House, 2023)
The article is devoted to the study of the influence of Internet resources, social networks in particular, on the dynamics of inbound world tourist flows. A 30-year dynamic series of the number of Internet users with 5-year ...
The Influence Of Social Media On Advertising Tourism Services (In The Example Of Bulgaria)
(Tsenov Publishing House, 2023)
This article aims to provide an in-depth review of current literature related to the rapid and inevitable spread of social networks as a source of information influencing consumer opinion. To achieve this, it looks at how ...