Browsing by Author "Radev, Radko"
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PRODUCT PLANNING IN SOFT DRINKS PRODUCTION COMPANIES IN BULGARIA
Radev, Radko (АИ "Ценов", 2014)The choice of the subject matter for this article is based on the view that product policy has a key role. Given the specifics of the soft drinks sector it suggests a methodical framework for the process of product planning, ...